The hunting moon is a new film trailer being released by Red Bee Media...the film trailer however will just remain a trailer as it is a creative advertisement for Malaria UK so when people view it again they realise that Malaria is the silent killer..when previously working on creative briefs, film trailer styles were always an option but the idea of it posing as a film and people having to actually search it in order to realise the full meaning of the campaign is a powerful pull tool if it pulls off, as many times, I feel that we see film trailers that often that we may not notice the link at the end and think to visit the site...would we just wait for it to come out? Those of you may be waiting a while!
I do however like how when you 'Google it' there are many many media sites, film and TV including Sky HD who are promoting the film and offering the link for you to 'find out more.'
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