DDB UK have released their new Budweiser ad which is a follow up to their "lyrics" campaign which spelled out "all together now" through a train journey...gathering people on a large scale, their new ad released today is a huge scale game of pool on the top of a building in LA. I love the buzz and sense of interactivity with such a a huge audience, they remind me of the O2 ads having so many people taking part...who would have thought that a simple idea of a huge game of pool could be so interesting to watch?!
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