Genius

I have to say the other night when I was watching the TV and the new Genius, gluten free bread 'stop it' ad came on (launched by Adam and Eve) I wondered if it was one of those ads people would look at me funny for liking! but I have to say the little Albert Einstein impersonator really makes me smile, an unexpected but friendly face for the brand...and I think that it relates to how you feel when you are trying to concentrate and you have that niggly food thought that won't leave your mind!! It's not the traditional grandad type heritage approach but a modern twist for a traditional audience...something to bare in mind whilst looking into a new approach for a Hovis brief :) (link)