Saturday, 8 January 2011

Top 10 ads that shocked the world


Just came across a little article on the Independent, the top 10 ads that shocked the world, to be fair some of them aren't that bad and I'm sure that in the past there have been much more examples, or maybe they just aren't to appeal to the more fainthearted. The Toyota one for example, if it's in an eco-friendly car and these people are conscious about their surrounding environment, and they may not consider murder in their vocabulary never mind buy into the idea, this ad is funny and the idea behind the fact that it's ok because they drive a prius is very funny, but do their audience feel the same way?

Follow the link so see the others: (link) 


Alexandr has a home called Meerkovo!

VCCP have released the latest edition to the meerkat adverts. Alexandr explains to us the drama of us people getting confused with meerkat and market...not much to say on the matter as the idea is very Simples, but I love it...people have commented on the youtube ad already!! and it's only just been released.

Check it out on Campaign as it's quite new and delicate and won't let me upload the image on here yet. (link)

Tuesday, 16 November 2010

What do we all feel about having two profiles for one personality?

This post has nothing to with Andy Nulman as a person but this image does represent my conversation topic!

I have recently been trying to figure out how good it really is to mix work life and social life...social media is obviously a huge issue with joining the both of these, as potential employers and my peers potential employers will be looking to see exactly who we are. The reality is though, that if we remain ourselves with one profile and mix all aspects of our life, these people see those night out photographs and that glass of wine in your hand, these images are a collection of our lives since we set our profiles up, and realistically there being a night out photo a week doesn't look good collectively. But it also being a consumer's space is unfair for us to have to feel like we need to monitor our own profile as if it were a brand, because surely these people have beer per week too!?

On the other hand we create two profiles, but even when we are searched, they will still find two and wonder what we are trying to hide and whether we are pushing to be "too good" in their eyes, because they may no longer feel as though they are taking a sly look into our life; but it may look like we have designed ourselves around them for their acceptance? I currently have one facebook and one twitter account, but I already feel guilty about going out once a week incase you appear to be an unreliable asset as it would be undoubtably the Facebook page which is tapped into! Please tell me what your view is :)

Tuesday, 2 November 2010

CV's

Ok so I must have written 4 or 5 different cv's to get to one that I actually like, you wonder whether too formal lacks creativity and too much creativity say's "informal!" I have struggled to get my tone right and debated over whether to tailor it to relevant jobs or whether as part of branding myself I should stick to one tone of voice, because I don't like to think I am pretending to be someone I am not, as much as I want to reach their expectations.

I finally decided to go with a more lighthearted tone and slightly less formal because I came to the conclusion that if I were to use the language they want to hear I suppose I would have to live with that act for the entire time I was there if I were to be pulled in and that for me wouldn't be what I want.

This confusion was all following a CV building workshop yesterday and although helpful I was left wondering whether my personality is one I should have in this industry? Or whether I need to be this formal suit wearer?! although I do hope that my personality shows through it because I think it is an attribute of mine and I didn't want to change that. Afterall if I made out I was a very strong, formal intellectual when they meet the down to earth, character I really am we would all be disappointed wouldn't we!!

Any views or tips on CV's...all very much appreciated as I can then hit draft number 6!

Sunday, 31 October 2010

'The Hunting Moon'

The hunting moon is a new film trailer being released by Red Bee Media...the film trailer however will just remain a trailer as it is a creative advertisement for Malaria UK so when people view it again they realise that Malaria is the silent killer..when previously working on creative briefs, film trailer styles were always an option but the idea of it posing as a film and people having to actually search it in order to realise the full meaning of the campaign is a powerful pull tool if it pulls off, as many times, I feel that we see film trailers that often that we may not notice the link at the end and think to visit the site...would we just wait for it to come out? Those of you may be waiting a while!

I do however like how when you 'Google it' there are many many media sites, film and TV including Sky HD who are promoting the film and offering the link for you to 'find out more.'

Monday, 25 October 2010

DDB budweiser

DDB UK have released their new Budweiser ad which is a follow up to their "lyrics" campaign which spelled out "all together now" through a train journey...gathering people on a large scale, their new ad released today is a huge scale game of pool on the top of a building in LA. I love the buzz and sense of interactivity with such a a huge audience, they remind me of the O2 ads having so many people taking part...who would have thought that a simple idea of a huge game of pool could be so interesting to watch?!

(link)

Thursday, 21 October 2010

TV characters

Virgin Media have released their new ad campaign today, starring speedy gonzales to promote their speedy broadband connection! But last week Specsavers released their new ad starring the mr men, and also Tetley tea brought back their animated characters (which I blogged about earlier) why all of these animated characters? and traditional characters? It's like a fight for the best traditional cartoon!! Maybe they're all doing something for their older audiences or maybe it's just because they make people feel happy inside and slightly childish...let's see who else gets brought back into the limelight...I'd like to see Taz again although a crazy spinning devil probably wouldn't portray a great brand image!