Drench

Just checked out my twitter feed and came across this: juice brand drench has decided to create some smart vending machines, which don't take money but you have to engage in some mentally challenging games for a drink to come out...the whole idea is to promote the importance of staying hydrated, and if you are not and fail then im guessing you won't get a drink! which I suppose people would perhaps already know they were thirsty if they had gone to get a drink, and it may just end up being slightly frustrating, great idea though it does indeed do it's job!!

Genius

I have to say the other night when I was watching the TV and the new Genius, gluten free bread 'stop it' ad came on (launched by Adam and Eve) I wondered if it was one of those ads people would look at me funny for liking! but I have to say the little Albert Einstein impersonator really makes me smile, an unexpected but friendly face for the brand...and I think that it relates to how you feel when you are trying to concentrate and you have that niggly food thought that won't leave your mind!! It's not the traditional grandad type heritage approach but a modern twist for a traditional audience...something to bare in mind whilst looking into a new approach for a Hovis brief :) (link)

Andy Warhol Twist Take 2

Dare have come up with their own little take of 'Andy Warhol eating a hamburger' although their 2010 version has allowed their innovations director to make an IPad and Iphone talk to each other and create an Andy Warhol style burger...their creative director found this video of him doing this but made him dress up when they did it this time to make it a little more "Andy Warhol'ey!!"

Original Andy Warhol eating a hamburger: (link)

Dare:  (link) 

Channel 4 "Twist"

I came across this recently and think its a nice interactive idea to get Channel 4 viewers involved with them more, the fridge magnet words idea obviously gives them boundaries but some of them no doubt will be interesting as they are the Channel 4 audience and not BBC2 which could have had a very different outcome! Just a bit of fun if you want to get involved :) (link)

New Releases :)

Just been on my front row application on my laptop to have a scout at new films...I wasn't sure about 'the social network' from the recent ads but after watching the full length trailer i think it could be really good, also on a different note...a 'little fockers' is to be released for christmas! Lets hope it's as funny as the last two!

Advertising and Brand Management at Staffs: Pretty cool stuff from Adidas

Advertising and Brand Management at Staffs: Pretty cool stuff from Adidas: "Check this out, really great way to integrate outdoor and online and entertain at the same time: http://adage.com/mediaworks/article?articl..."

Tetley tea!! the characters are back!!

Nice to see recently that traditional brands are bringing their original selves back...Heinz packaging and now the Tetley characters are being used in their new ad, which I'm sure a lot of people will relate to, they were a disappearing collectable not long ago and have been kept in the cupboards far too long! (link)